For the Win by Kevin Werbach and Dan Hunter is about gamification, which is using the elements of game design in a non-game context. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and. By Dan Hunter, Kevin Werbach. ISBN ISBN Take your enterprise to the subsequent level—for the win.

Author: Milmaran Mezigis
Country: Maldives
Language: English (Spanish)
Genre: Relationship
Published (Last): 15 February 2012
Pages: 321
PDF File Size: 9.29 Mb
ePub File Size: 12.41 Mb
ISBN: 428-1-48708-563-8
Downloads: 34526
Price: Free* [*Free Regsitration Required]
Uploader: Nikole

I am very interested in using this with to motivate customer learning in my company’s customer We in corporate America training hold two conflicting statements: It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. What could Kevin Werbach and Dan Hunter have flr to make this a more enjoyable book for you?

Different people have different motivators. Disney Electrinic Whip laundry leaderboard 7. He blogs at http: Game Changer Six Steps to Gamification. Dr Jason Fox Narrated by: DON’T forget the fun.

The author clearly has a passion for the subject matter and games in general which shines through and facilitates delivery of the important concepts of Gamification and how Gamification techniques may be applied to serious challenges in the world and in business.

For the Win (Audiobook) by Kevin Werbach, Dan Hunter |

Studies have shown that game mechanics like leaderboards can actually demotivate workers when the mechanic is entangled with traditional rewards, such as bonuses and salary. All in all a quick read and a decent introduction to many facets of gamification, but if you have the opportunity to take an online course with Professor Werbach, that’s the way to go.


The careful and skillful construction of these games is built on decades of research into human motivation and psychology: How did the narrator detract from the book? Apply intrinsic motivators, but extrinsic mechanisms can be necessary as fallback e. Get access to the Member Daily Deal. Unable to think clearly or work or even get out of bed, she became anxious and depressed, even suicidal. Samsung nation badges 6. When a company like Uber connects drivers with passengers, everybody wins – except traditional cab companies, which are scrambling to survive.

The book is brief and very easy to read, but it gives a nice introduction to and overview of gamification and how one might be able to apply game elements and game design in different settings. A wonderful book about gamification! My library Help Advanced Book Search.


For the Win by Kevin Werbach

I felt there wasn’t much ‘meat’ to this audio book. Overview, Techniques and Example Workshop By: Before you go on, there is one thing I’d like to make perfectly clear. Werbach also has course on Coursera, highly recommended as well. Dan Hunter is an expert in internet law, intellectual property, and the werbch of games to public policy arenas.

When mentioning how gamification can fulfill wn basic sources of intrinsic motivation outlined by Self This book contradicts itself. Return to Book Page. The narration is rather poor. Jun 07, Don Sevcik rated it liked it.

Book gives a good structure with detailed steps covering most of the important checklists on how to start thinking and applying gamification in any business. Tell me, young fellow, what are you planning to do with your tuppence? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. The content is similar to the book, with additional materials and interviews.

The authors suggest a 6 steps implementation framework. The course was much more interesting, better paced, and contained interviews with notable gamification experts. Hard to listen too But academic and full of fluff Not fun to listen to But not terrible I got some ideas.


For the Win

The ultimate guide to building an app-based business – now revised and updated. I may be biased against business oriented books. Dec wim, Robert rated it liked it Shelves: Jane McGonigal argues that we need to figure out how to make the real world—our homes, our businesses and our communities—engage us in the way that games do. L This book is about how to implement gamification to one’s business systems.

Typical methods include point rewards, werbqch leaderboards, and achievement badges. It is the simplest and hte presentation of using games I have seen. Hundreds of millions of people globally – million in the United States alone – regularly inhabit game worlds because they provide the rewards, stimulating challenges and epic victories that are so often lacking in the real world.

When in groups, users can do dull tasks PBL – points, badges and leaderboard Use of points in a gamified system: Just a moment while we sign you in to your Goodreads account. For years Ryder Carroll tried countless organizing systems, online and off, but none of them fit the way his mind worked.

Come on Banks, you’ll just have to do this yourself. I can’t download this book in my iphone!! Peter Hollins Narrated by: Then it went viral. People who bought this also bought I received a complimentary copy of this won in exchange for an honest review.

Welcome to our joyous family of gamification experts!

Author: admin